18Jan

The magic pill of E-commerce, and the myth

You may have heard that it’s possible to supercharge or even bypass many of the organic growth issues mentioned above. For example, in the case of Bean Pet, they want to create a pet-bone-focused e-commerce site, focusing on a specific segment—in this case, giant organic bones such as cow bones that dogs love. People have the impression that the Internet is a “busy street” where floods of people walk by your website.  This is a false impression.  Creating an e-commerce website without promoting it is no different from opening a shop in the middle of the desert.  No one will know about it; hence, it will not make money.  In addition, added to all the other issues concerning organic growth mentioned above, you now have the problem of making an e-commerce website.

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