Organic growth relies on gradual customer acquisition, word of mouth and strategic advertisement. Gradually building the brand and the image of the company. The decision of building a personalized brand or simply using products from other companies is also a tricky matter. If you promote someone else’s brands, as in a supermarket model, you may end up doing a lot of brand building for free for the manufacturing company, whereas if you build your own products and brand them yourselves, you must have access to this type of skill, which is both expensive and time-consuming.
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